Senior Digital Marketer, Paid Social, Hybrid (MSP / Dallas)
Company: Thomson Reuters
Location: Carrollton
Posted on: May 13, 2022
Job Description:
Are you excited by the opportunity to bring your social campaign
management marketing experience to a world-class company that is
market-leading for both content and technology?Would you like to
join an organization that is consistently recognized as a 'Top
Employer to Work For' across a broad range of categories, such as
Culture, Work-Life Balance, Diversity & Inclusion, Opportunities
for Women, Social Impact, Volunteerism?If yes, this may be a great
opportunity for you!We are looking for a data-driven Senior Digital
Marketer - Paid Social, to activate strategic advertising campaigns
for various brands. As a Senior Digital Marketer - Paid Social you
will work across all social platforms to plan, implement, manage,
and optimize demand generation campaigns. You'll play an
instrumental role in helping to grow our business while having fun
doing it!Note: This is a *hybrid role (*mix of working from home
and in-office) and can be based in any of these Hub office
locations: Dallas area (Carrollton), Minneapolis/St. Paul area
(Eagan).About the RoleIn this opportunity as Senior Digital
Marketer, Paid Social, you will:
- Define a campaign strategy and media plan that meet or exceed
client expectations.
- Develop forecasts and quarterly, and yearly plans in
collaboration with Paid Social Manager.
- Work closely with other internal departments to develop fully
integrated social campaigns.
- Monitor, track, and evaluate campaign performance analytics
based on critical client metrics.
- Deliver monthly client reports, verify data accuracy, provide
analysis, and keep clients updated on account status.
- Support the Manager in data acquisition or campaign insights
for quarterly or annual business reviews.
- Understand assigned products and corresponding marketing
objectives, and sales goals.
- Present practical ideas for future marketing expansion or
optimizations.
- You'll stay current on industry trends and standard
methodologies, focusing on how innovations and changes can help
improve offerings to accounts.
- Can you help us build a better practice? Think creatively and
develop tools and creative tactics to improve efficiencies.
- Create, or assist in creating, POVs, standard methodologies,
and key process documentation.About YouYou could be a fit for the
role of Senior Digital Marketer, Paid Social if you have/are:
- Bachelor's degree (or equivalent experience)
- Minimum of 3 years' experience working on paid social campaign
management
- A true cross-channel social marketer with hands-on experience
planning/buying across Facebook, Twitter, Reddit, and LinkedIn
platforms
- Experience measuring success across a variety of campaigns and
objectives
- Experience in reporting results to stakeholders
- Strong written communication skills
- Prior experience in an agency environment is highly desired,
but talent from publishers, clients, and ad-tech backgrounds are a
plus also
- Positive attitude, collaborative, adaptable to changeWhat's in
it For You?You will join our inclusive culture of world-class
talent, where we are committed to your personal and professional
growth through:
- COVID-19 Response: Currently, the majority of our employees are
working within a hybrid environment consisting of in-office and
remote work, and following local COVID-19 bylaws and
guidelines.
- Culture: Globally recognized and award-winning reputation for
equality, diversity and inclusion, flexibility, work-life balance,
and more.
- Wellbeing: Comprehensive benefit plans; flexible and supportive
benefits for work-life balance: company-wide Mental Health Days
Off; Headspace app subscription; retirement, savings, tuition
reimbursement, and employee incentive programs; resources for
mental, physical, and financial wellbeing.
- Learning & Development: LinkedIn Learning access; internal
Talent Marketplace with opportunities to work on projects
cross-company; Ten Thousand Coffees Thomson Reuters caf--
networking.
- Social Impact: Eight employee-driven Business Resource Groups;
two paid volunteer days annually; Environmental, Social and
Governance (ESG) initiatives for local and global impact.
- Purpose Driven Work: We have a superpower that we've never
talked about with as much pride as we should - we are one of the
only companies on the planet that helps its customers pursue
justice, truth, and transparency. Together, with the professionals
and institutions we serve, we help uphold the rule of law, turn the
wheels of commerce, catch bad actors, report the facts, and provide
trusted, unbiased information to people all over the
world.#LI-TA1Do you want to be part of a team helping re-invent the
way knowledge professionals work? How about a team that works every
day to create a more transparent, just and inclusive future? At
Thomson Reuters, we've been doing just that for almost 160 years.
Our industry-leading products and services include highly
specialized information-enabled software and tools for legal, tax,
accounting and compliance professionals combined with the world's
most global news services - Reuters. We help these professionals do
their jobs better, creating more time for them to focus on the
things that matter most: advising, advocating, negotiating,
governing and informing.We are powered by the talents of 25,000
employees across more than 75 countries, where everyone has a
chance to contribute and grow professionally in flexible work
environments that celebrate diversity and inclusion. At a time when
objectivity, accuracy, fairness and transparency are under attack,
we consider it our duty to pursue them. Sound exciting? Join us and
help shape the industries that move society forward.AccessibilityAs
a global business, we rely on diversity of culture and thought to
deliver on our goals. To ensure we can do that, we seek talented,
qualified employees in all our operations around the world
regardless of race, color, sex/gender, including pregnancy, gender
identity and expression, national origin, religion, sexual
orientation, disability, age, marital status, citizen status,
veteran status, or any other protected classification under
applicable law. Thomson Reuters is proud to be an Equal Employment
Opportunity/Affirmative Action Employer providing a drug-free
workplace.We also make reasonable accommodations for qualified
individuals with disabilities and for sincerely held religious
beliefs in accordance with applicable law.Protect yourself from
fraudulent job postings click here to know more.More information
about Thomson Reuters can be found on thomsonreuters.com.
Keywords: Thomson Reuters, Carrollton , Senior Digital Marketer, Paid Social, Hybrid (MSP / Dallas), Accounting, Auditing , Carrollton, Texas
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