Associate Director of Performance Marketing
Company: TMX Finance
Posted on: January 27, 2023
Requisition ID 2023-31788
The TMX Finance - Family of Companies is looking for an Associate
Director of Performance Marketing to join our team and lead growth
strategies to generate new leads and acquire customers. Your
mission will be to drive growth through the development and
execution of a robust online and offline marketing strategy,
integrating both incremental optimizations and expansion into new
channels and opportunities. The right candidate is highly
analytical and constantly seeks to improve channel performance by
aligning with credit risk, analytics, finance, and other key
Craft well-structured strategic marketing plans using qualitative
and quantitative data and producing measurable results to enable
the business to meet customer acquisition targets, sales, margin,
and overall goal achievement.
Manage a team of direct reports as well as lead a cross-functional
team to develop and implement marketing acquisition strategies
across online and off-line channels.
Own day-to-day planning, prioritization, and execution of
performance marketing channels, campaigns, and tools.
Navigate a highly matrixed organization, influence internal
partners, build consensus, and work across various functional
departments to plan & execute through creative development,
targeting, production and measurement.
Outline channel and campaign tracking and measurement requirements,
working with necessary stakeholders to build and validate reports
and dashboards to effectively measure attributable success.
Review analytic results daily to understand performance, test
results and profitability; utilize data and analytics to drive
marketing decisions based on consumer interactions and
Identify new capabilities to improve program performance and
support launch of new initiatives and programs; assess performance
and issues proactively and recommend enhancements.
Continuously and consistently evaluate potentially lucrative
acquisition channels for possible scaling and future testing.
Act as a thought leader, presenting and discussing ideas with
intent to persuade, educate, and enhance understanding across all
levels of the organization.
Present strategic roadmap and ongoing performance updates to
leadership, including financials, test results, analytical
Facilitate a culture of constant measurement, testing and
Share funnel conversion improvement ideas, feedback & present
Optimize team structure, priorities, and processes to maximize the
team's contribution and impact on the organization.
Lead, manage, and develop a team of performance marketers. Grow
team and capabilities to reach aggressive targets.
Identify, vet, hire, fire and manage external partners/vendors.
Manage the Performance Marketing budget, including annual AOP
planning, forecasting, spend tracking, and measuring impact and ROI
for all dollars spent.
Other duties as assigned.
8+ years of experience in performance marketing and advertising
strategy including experience with SEM, digital marketing,
affiliate marketing, OTT, CTV and traditional marketing
Proficient in bid management, media buying and marketing program
Ability to solve for off-line conversion attribution
Data driven and highly analytical with the ability to tell a story
Focused on driving quantifiable business results
Highly curious and never settles for good enough
Loves testing, learning, and taking calculated risks
Is vigorous and thorough in their management of details
Comfortable with continuously changing priorities
Excels at managing multiple initiatives simultaneously within tight
Ability to demonstrate calmness in uncertain and stressful
circumstances while driving the team and key stakeholders to
deliver on expected outcomes within tight timelines
Exceptional leadership skills with an ability to influence and
drive people towards a common goal
A fantastic partner who leads through strong collaboration with the
ability to build strong, effective, and long-lasting relationships
both internally and externally
Approachable and relatable person who will earn the trust of
leadership and business stakeholders who will trust in their
insights and judgments, hence, making the execution of duties more
Experienced manager of marketing budgets, forecasts, and expected
Excellent written and verbal presentation skills
Highly proficient in Microsoft Excel and PowerPoint
Experience in the financial industry a plus
Experience with Campaign Manager a plus
Bachelor's Degree in Marketing or relevant field, or significant
Our Benefits Include*:
A comprehensive new hire training program designed to help set you
up for success
Access to a robust learning management system, full of e-learning
modules and training programs to help boost your professional and
Professional Development and Mentor Programs plus Ongoing Training
Multiple coverage levels for Medical, Dental, & Vision
Group Health & Wellness Program, plus special savings on retail
items, travel, entertainment, and more through TMX Perks
Traditional 401(k) and Roth 401(k) with Company match
Flexible Spending Accounts
Basic and AD&D Life Insurance
Voluntary benefits, including short-term and long-term disability
insurance, accident, critical illness, and hospital confinement
Paid Time Off (Accrue approximately 12 days per year, plus 2
additional days for each year of service after the first year of
employment up to a maximum of 18 days)
Performance-based career advancement
Diverse Culture and Inclusive Environment
Learn More About Us
The Associate Director of Performance Marketing is part of the
Marketing team. Made up of ingeniously creative professionals who
are passionate about drawing audiences closer to the heart of our
mission, this group knows no inspirational bounds. They define our
brand by bringing our Company vision to life. To learn more about
this team, visit
Check out what's happening in our Company at
The information contained herein is not intended to be an
all-inclusive list of the duties and responsibilities of the job,
nor is it intended to be an all-inclusive list of the skills and
abilities required to do the job. The Company may, at its
discretion, revise the job description at any time, and additional
functions and requirements may be assigned by supervisors as deemed
appropriate. Requirements, skills, and abilities included have been
determined to illustrate the minimal standards required to
successfully perform the position.
*Based on current benefit offering, which is subject to change with
or without notice. Certain benefits are subject to the terms and
conditions of the governing plan documents which should be
consulted for additional details and eligibility requirements.
Important: The TMX Finance - Family of Companies will never ask you
for banking or other payment information at any point during the
interview or hiring process, nor will we conduct an interview via
text message. Any official email correspondence will come from the
domain @titlemax.com or @titlemax.biz. In-store positions are
in-person only, remote options not available. For questions or
verification, call 1- 855-TMX-JOBS.
All TMX Finance - Family of Companies Are Equal Opportunity
Keywords: TMX Finance, Carrollton , Associate Director of Performance Marketing, Accounting, Auditing , Carrollton, Texas
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