Senior Product Marketing Manager, Outbound

Company: Thomson Reuters
Location: Carrollton
Posted on: May 10, 2022

Job Description:

We are looking for a Senior Product Marketing Manager for the Corporates Outbound Product Marketing team to drive execution and management of product marketing and product launch activities for the Tax and Trade solution portfolio. In this individual contributor role, you will manage and own a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, launch products, and drive retention. Ideal candidates will have solid experience with Accounting, Finance, or other ERP software.

• This is a great opportunity to work with an Awesome team and join an organization that is consistently recognized as a 'Top Employer to Work For' across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism.Note: This is a *hybrid role (*mix of working from home and in-office) and can be based in any of these corp. office locations: Dallas area (Carrollton), Minneapolis/St. Paul area (Eagan), Toronto, Canada.More About the RoleIn this opportunity as Sr. Product Marketing Manager, you will:
  • Lead the development and execution of cross-functional go-to-market plans, including tracking the status of deliverables against plan.
  • Deliver and support development of high-impact product marketing activities to generate product awareness, customer usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the Tax and Trade solution portfolio.
  • Work closely with internal and external teams including advisory and technology partners, our partner and alliances teams, channel enablement, inbound product marketing, product management, sales, campaign planning, and our content center of excellence to develop and execute product marketing programs and initiatives.
  • Reporting to key stakeholders on program status and activities.
  • Develop positioning and market-facing messaging that reflects keen awareness of customer needs and promotes our tax technology platform and related offerings in the Corporates market.
  • Ensure messaging consistency when communicating solution-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.
  • Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences.
  • Develop high-impact/quality marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, and case studies for assigned Tax and Trade portfolio solutions.
  • Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects.About YouYou may be a fit for the role of Sr. Product Marketing Manager if you have/are:
    • Bachelors (or equivalent) with a concentration in Product Marketing/Marketing, or business process outsourcing strongly preferred
    • 7+ years, B2B and B2C product marketing experience
    • Current work in, or strong familiarity with, Finance, Cloud, Enterprise Resource Planning platforms
    • Experience building go-to-market strategies across segments, regions, and with partners
    • Demonstrated ability to lead and influence actions toward set goals in highly matrixed organization and in cross-functional settings
    • Creative thinker with tactical know-how and ability to prioritize and lead large scale projects in a matrixed environment
    • Excellent verbal and written communication skills
    • A Data driven decision-maker
    • Track record of impactful and engagement-generating product marketing programs and campaign
    • A desire to be part of a highly collaborative, fun, and focused team
    • Continuously looking for learning opportunitiesWhat's in it For You?You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
      • COVID-19 Response: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
      • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
      • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
      • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters caf-- networking.
      • Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
      • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.#LI-TA1Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.AccessibilityAs a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.Protect yourself from fraudulent job postings click here to know more.More information about Thomson Reuters can be found on thomsonreuters.com.

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