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Senior Media Planner, Paid Social (MSP / Dallas)

Company: Thomson Reuters
Location: Carrollton
Posted on: June 19, 2022

Job Description:

Are you excited by the opportunity to bring your social campaign management marketing experience to a world-class company that is market-leading for both content and technology?Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For' across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism?If yes, this may be a great opportunity for you!We are looking for a data-driven Senior Media Planner, Paid Social to activate strategic advertising campaigns for various brands. As a Senior Media Planner, Paid Social you will work across all social platforms to plan, implement, manage, and optimize demand generation campaigns. You'll play an instrumental role in helping to grow our business while having fun doing it!Note: This is a *hybrid role (*mix of working from home and in-office) and can be based in any of these Hub office locations: Dallas area (Carrollton), Minneapolis/St. Paul area (Eagan).About the RoleIn this opportunity as Senior Media Planner, Paid Social, you will:

  • Define a campaign strategy and media plan that meet or exceed client expectations.
  • Develop forecasts and quarterly, and yearly plans in collaboration with Paid Social Manager.
  • Work closely with other internal departments to develop fully integrated social campaigns.
  • Monitor, track, and evaluate campaign performance analytics based on critical client metrics.
  • Deliver monthly client reports, verify data accuracy, provide analysis, and keep clients updated on account status.
  • Support the Manager in data acquisition or campaign insights for quarterly or annual business reviews.
  • Understand assigned products and corresponding marketing objectives, and sales goals.
  • Present practical ideas for future marketing expansion or optimizations.
  • You'll stay current on industry trends and standard methodologies, focusing on how innovations and changes can help improve offerings to accounts.
  • Can you help us build a better practice? Think creatively and develop tools and creative tactics to improve efficiencies.
  • Create, or assist in creating, POVs, standard methodologies, and key process documentation.About YouYou could be a fit for the role of Senior Media Planner, Paid Social if you have/are:
    • Bachelor's degree (or equivalent experience)
    • Minimum of 3 years' experience working on paid social campaign management
    • A true cross-channel social marketer with hands-on experience planning/buying across Facebook, Twitter, Reddit, and LinkedIn platforms
    • Experience measuring success across a variety of campaigns and objectives
    • Experience in reporting results to stakeholders
    • Strong written communication skills
    • Prior experience in an agency environment is highly desired, but talent from publishers, clients, and ad-tech backgrounds are a plus also
    • Positive attitude, collaborative, adaptable to changeWhat's in it For You?You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
      • COVID-19 Response: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
      • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
      • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
      • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters caf-- networking.
      • Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
      • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.#LI-TA1Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.AccessibilityAs a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.Protect yourself from fraudulent job postings click here to know more.More information about Thomson Reuters can be found on thomsonreuters.com.

Keywords: Thomson Reuters, Carrollton , Senior Media Planner, Paid Social (MSP / Dallas), Advertising , Carrollton, Texas

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