Associate Director of Performance Marketing
Company: TMX Finance
Location: Carrollton
Posted on: January 24, 2023
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Job Description:
Requisition ID 2023-31788Category: MarketingLocation:
US-TX-CARROLLTONOverviewThe TMX Finance-- Family of Companies is
looking for an Associate Director of Performance Marketing to join
our team and lead growth strategies to generate new leads and
acquire customers. Your mission will be to drive growth through the
development and execution of a robust online and offline marketing
strategy, integrating both incremental optimizations and expansion
into new channels and opportunities. The right candidate is highly
analytical and constantly seeks to improve channel performance by
aligning with credit risk, analytics, finance, and other key
stakeholders.ResponsibilitiesCraft well-structured strategic
marketing plans using qualitative and quantitative data and
producing measurable results to enable the business to meet
customer acquisition targets, sales, margin, and overall goal
achievement. Manage a team of direct reports as well as lead a
cross-functional team to develop and implement marketing
acquisition strategies across online and off-line channels.Own
day-to-day planning, prioritization, and execution of performance
marketing channels, campaigns, and tools. Navigate a highly
matrixed organization, influence internal partners, build
consensus, and work across various functional departments to plan &
execute through creative development, targeting, production and
measurement. Outline channel and campaign tracking and measurement
requirements, working with necessary stakeholders to build and
validate reports and dashboards to effectively measure attributable
success. Review analytic results daily to understand performance,
test results and profitability; utilize data and analytics to drive
marketing decisions based on consumer interactions and behaviors.
Identify new capabilities to improve program performance and
support launch of new initiatives and programs; assess performance
and issues proactively and recommend enhancements. Continuously and
consistently evaluate potentially lucrative acquisition channels
for possible scaling and future testing.Act as a thought leader,
presenting and discussing ideas with intent to persuade, educate,
and enhance understanding across all levels of the
organization.Present strategic roadmap and ongoing performance
updates to leadership, including financials, test results,
analytical insights, etc.Facilitate a culture of constant
measurement, testing and learning. Share funnel conversion
improvement ideas, feedback & present results.Optimize team
structure, priorities, and processes to maximize the team's
contribution and impact on the organization. Lead, manage, and
develop a team of performance marketers. Grow team and capabilities
to reach aggressive targets. Identify, vet, hire, fire and manage
external partners/vendors.Manage the Performance Marketing budget,
including annual AOP planning, forecasting, spend tracking, and
measuring impact and ROI for all dollars spent. Other duties as
assigned. Qualifications8+ years of experience in performance
marketing and advertising strategy including experience with SEM,
digital marketing, affiliate marketing, OTT, CTV and traditional
marketing channelsProficient in bid management, media buying and
marketing program optimizationAbility to solve for off-line
conversion attribution Data driven and highly analytical with the
ability to tell a story with dataFocused on driving quantifiable
business resultsHighly curious and never settles for good
enoughLoves testing, learning, and taking calculated risksIs
vigorous and thorough in their management of detailsComfortable
with continuously changing prioritiesExcels at managing multiple
initiatives simultaneously within tight deadlinesAbility to
demonstrate calmness in uncertain and stressful circumstances while
driving the team and key stakeholders to deliver on expected
outcomes within tight timelinesExceptional leadership skills with
an ability to influence and drive people towards a common goalA
fantastic partner who leads through strong collaboration with the
ability to build strong, effective, and long-lasting relationships
both internally and externallyApproachable and relatable person who
will earn the trust of leadership and business stakeholders who
will trust in their insights and judgments, hence, making the
execution of duties more effectiveExperienced manager of marketing
budgets, forecasts, and expected returnsExcellent written and
verbal presentation skillsHighly proficient in Microsoft Excel and
PowerPointExperience in the financial industry a plusExperience
with Campaign Manager a plus Bachelor's Degree in Marketing or
relevant field, or significant industry-related workOur Benefits
Include*:A comprehensive new hire training program designed to help
set you up for successAccess to a robust learning management
system, full of e-learning modules and training programs to help
boost your professional and personal developmentProfessional
Development and Mentor Programs plus Ongoing Training
ResourcesMultiple coverage levels for Medical, Dental, &
VisionGroup Health & Wellness Program, plus special savings on
retail items, travel, entertainment, and more through TMX Perks
Traditional 401(k) and Roth 401(k) with Company matchFlexible
Spending AccountsBasic and AD&D Life InsuranceVoluntary
benefits, including short-term and long-term disability insurance,
accident, critical illness, and hospital confinement insurance Paid
Time Off (Accrue approximately 12 days per year, plus 2 additional
days for each year of service after the first year of employment up
to a maximum of 18 days)Performance-based career advancementDiverse
Culture and Inclusive EnvironmentLearn More About UsThe Associate
Director of Performance Marketing is part of the Marketing team.
Made up of ingeniously creative professionals who are passionate
about drawing audiences closer to the heart of our mission, this
group knows no inspirational bounds. They define our brand by
bringing our Company vision to life. To learn more about this team,
visit
https://www.tmxfinancefamily.com/careers/top-talent/creative-support/.Check
out what's happening in our Company at
https://www.tmxfinancefamily.com/tmx-talks.The information
contained herein is not intended to be an all-inclusive list of the
duties and responsibilities of the job, nor is it intended to be an
all-inclusive list of the skills and abilities required to do the
job. The Company may, at its discretion, revise the job description
at any time, and additional functions and requirements may be
assigned by supervisors as deemed appropriate. Requirements,
skills, and abilities included have been determined to illustrate
the minimal standards required to successfully perform the
position. *Based on current benefit offering, which is subject to
change with or without notice. Certain benefits are subject to the
terms and conditions of the governing plan documents which should
be consulted for additional details and eligibility requirements.
Important: The TMX Finance-- Family of Companies will never ask you
for banking or other payment information at any point during the
interview or hiring process, nor will we conduct an interview via
text message. Any official email correspondence will come from the
domain @titlemax.com or @titlemax.biz. In-store positions are
in-person only, remote options not available. For questions or
verification, call 1- 855-TMX-JOBS. All TMX Finance-- Family of
Companies Are Equal Opportunity Employers. #INDCORPPI201988896
Keywords: TMX Finance, Carrollton , Associate Director of Performance Marketing, Advertising , Carrollton, Texas
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