Public Relations Manager
Company: National Athletic Trainers'--- Association
Location: Carrollton
Posted on: August 2, 2022
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Job Description:
The National Athletic Trainers' Association (NATA) is seeking an
innovative public relations manager to develop and execute
integrated PR strategies to increase awareness and understanding of
the impact athletic trainers have on work, life and sport. This
position works collaboratively as a member of the MARCOM team,
which includes Marketing, Communications and Public Relations, to
execute results-driven plans that will advance the NATA strategic
plan. NATA seeks a public relations professional with at least five
years of increased responsibilities including media relations
experience (TV, print, digital and social) and handling media
during a crisis. Candidates for this position should possess a
bachelor's degree in public relations, journalism, communications
and/or related field required. This position requires interaction
across all levels of segment management to include senior
executives and board of directors. Timely execution of all
projects, and a willingness to meet goals and produce work adjust
to meet 24-hour news cycle is a must. Ideal candidates will be able
to handle multiple project assignments, meet tight deadlines and
see a project through from start to finish with minimal guidance.
PR experience in an agency, association or health care industry is
a plus. Main Responsibilities Media relations (80%) --- Work with
the Director of Marketing and PR to develop innovative
results-driven media relations plans to influence public opinion.
--- Collaborate with communications, marketing and social media
team members to execute integrated PR strategies and increase
NATA's digital footprint. --- Develop and execute media strategies
to promote NATA research and statements published in NATA journals,
events, National Athletic Training Month (NATM), Government Affairs
efforts, sponsorships and other initiatives. --- Manage onsite PR
activities for the NATA convention and other events (i.e.
scheduling interviews, press conferences, developing press kits,
etc.). --- Respond to media inquiries and arrange interviews. ---
Establish and cultivate media contacts. --- Develop messaging,
speeches, bylined articles and press releases. --- Monitor, analyze
and develop PR reports. --- Monitor and leverage relevant news and
media mentions to enhance the media relations plan - identify
trending topics, opportunities to engage in the conversation as
well as potential brand threats. --- Corrects inaccuracies,
anticipates and manages crisis communications. --- Develop
resources to encourage and support public relations efforts at the
district/state level. --- Manage vendors and contracts, such as
media clipping and reporting services. --- Develop and manage PR
budget. NATA Board of Director (BOD) Committee Support (20%) ---
Staff liaison to one or more volunteer committees. --- Provide
operational/administrative support to help the committee establish
and execute its goals. --- Collaborate with the committee to
identify new projects and to ensure all projects align with NATA
strategic plan. -The National Athletic Trainers' Association (NATA)
is the professional membership association for certified athletic
trainers and others who support the athletic training profession.
Founded in 1950, the The majority of certified athletic trainers
choose to be members of the NATA - to support their profession, and
to receive a broad array of membership benefits. Please visit
www.nata.org for more information
We provide a full complement of benefits including generous leave
policies and benefit money provided by NATA to be utilized toward a
benefit package that makes sense for each individual employee. We
also offer a 401(k) and pension plan, wellness benefits, tuition
reimbursement, professional development, and flextime.
**Due to the pandemic, NATA employees have been working 100% from
home since March 2020. At this point NATA does not have a planned
return date to the office, and this recruiting process will be
conducted remotely.
If you are interested in this position, please submit your resume
with cover letter and salary requirements.EOE
Keywords: National Athletic Trainers'--- Association, Carrollton , Public Relations Manager, Executive , Carrollton, Texas
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