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Associate Director of Performance Marketing

Company: TMX Finance
Location: Carrollton
Posted on: January 25, 2023

Job Description:

Requisition ID 2023-31788Category: MarketingLocation: US-TX-CARROLLTONOverviewThe TMX Finance - Family of Companies is looking for an Associate Director of Performance Marketing to join our team and lead growth strategies to generate new leads and acquire customers. Your mission will be to drive growth through the development and execution of a robust online and offline marketing strategy, integrating both incremental optimizations and expansion into new channels and opportunities. The right candidate is highly analytical and constantly seeks to improve channel performance by aligning with credit risk, analytics, finance, and other key stakeholders.Responsibilities

  • Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results to enable the business to meet customer acquisition targets, sales, margin, and overall goal achievement.
  • Manage a team of direct reports as well as lead a cross-functional team to develop and implement marketing acquisition strategies across online and off-line channels.
  • Own day-to-day planning, prioritization, and execution of performance marketing channels, campaigns, and tools.
  • Navigate a highly matrixed organization, influence internal partners, build consensus, and work across various functional departments to plan & execute through creative development, targeting, production and measurement.
  • Outline channel and campaign tracking and measurement requirements, working with necessary stakeholders to build and validate reports and dashboards to effectively measure attributable success.
  • Review analytic results daily to understand performance, test results and profitability; utilize data and analytics to drive marketing decisions based on consumer interactions and behaviors.
  • Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements.
  • Continuously and consistently evaluate potentially lucrative acquisition channels for possible scaling and future testing.
  • Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization.
  • Present strategic roadmap and ongoing performance updates to leadership, including financials, test results, analytical insights, etc.
  • Facilitate a culture of constant measurement, testing and learning.
  • Share funnel conversion improvement ideas, feedback & present results.
  • Optimize team structure, priorities, and processes to maximize the team's contribution and impact on the organization.
  • Lead, manage, and develop a team of performance marketers. Grow team and capabilities to reach aggressive targets.
  • Identify, vet, hire, fire and manage external partners/vendors.
  • Manage the Performance Marketing budget, including annual AOP planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent.
  • Other duties as assigned. Qualifications
    • 8+ years of experience in performance marketing and advertising strategy including experience with SEM, digital marketing, affiliate marketing, OTT, CTV and traditional marketing channels
    • Proficient in bid management, media buying and marketing program optimization
    • Ability to solve for off-line conversion attribution
    • Data driven and highly analytical with the ability to tell a story with data
    • Focused on driving quantifiable business results
    • Highly curious and never settles for good enough
    • Loves testing, learning, and taking calculated risks
    • Is vigorous and thorough in their management of details
    • Comfortable with continuously changing priorities
    • Excels at managing multiple initiatives simultaneously within tight deadlines
    • Ability to demonstrate calmness in uncertain and stressful circumstances while driving the team and key stakeholders to deliver on expected outcomes within tight timelines
    • Exceptional leadership skills with an ability to influence and drive people towards a common goal
    • A fantastic partner who leads through strong collaboration with the ability to build strong, effective, and long-lasting relationships both internally and externally
    • Approachable and relatable person who will earn the trust of leadership and business stakeholders who will trust in their insights and judgments, hence, making the execution of duties more effective
    • Experienced manager of marketing budgets, forecasts, and expected returns
    • Excellent written and verbal presentation skills
    • Highly proficient in Microsoft Excel and PowerPoint
    • Experience in the financial industry a plus
    • Experience with Campaign Manager a plus
    • Bachelor's Degree in Marketing or relevant field, or significant industry-related workOur Benefits Include*:
      • A comprehensive new hire training program designed to help set you up for success
      • Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development
      • Professional Development and Mentor Programs plus Ongoing Training Resources
      • Multiple coverage levels for Medical, Dental, & Vision
      • Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks
      • Traditional 401(k) and Roth 401(k) with Company match
      • Flexible Spending Accounts
      • Basic and AD&D Life Insurance
      • Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance
      • Paid Time Off (Accrue approximately 12 days per year, plus 2 additional days for each year of service after the first year of employment up to a maximum of 18 days)
      • Performance-based career advancement
      • Diverse Culture and Inclusive EnvironmentLearn More About UsThe Associate Director of Performance Marketing is part of the Marketing team. Made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission, this group knows no inspirational bounds. They define our brand by bringing our Company vision to life. To learn more about this team, visit .Check out what's happening in our Company at .The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor is it intended to be an all-inclusive list of the skills and abilities required to do the job. The Company may, at its discretion, revise the job description at any time, and additional functions and requirements may be assigned by supervisors as deemed appropriate. Requirements, skills, and abilities included have been determined to illustrate the minimal standards required to successfully perform the position. *Based on current benefit offering, which is subject to change with or without notice. Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements. Important: The TMX Finance - Family of Companies will never ask you for banking or other payment information at any point during the interview or hiring process, nor will we conduct an interview via text message. Any official email correspondence will come from the domain or In-store positions are in-person only, remote options not available. For questions or verification, call 1- 855-TMX-JOBS. All TMX Finance - Family of Companies Are Equal Opportunity Employers. #INDCORPPI201985801

Keywords: TMX Finance, Carrollton , Associate Director of Performance Marketing, Executive , Carrollton, Texas

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