Associate Director of SEO & Web Marketing
Company: TMX Finance
Location: Carrollton
Posted on: May 26, 2023
Job Description:
Requisition ID 6
Category: Marketing
Location: US-TX-CARROLLTON
Overview
Associate Director of Search Engine Optimization (SEO) and Web
Marketing
Carrollton, TX
The TMX Finance Family of Companies is looking for an Associate
Director of Search Engine Optimization (SEO) and Web Marketing to
join our team and drive results through online properties. While
leading a team of developers that monitor the performance of our
web properties and work to implement new strategies for overall
success, you will drive both SEO and web strategies to help improve
the overall web usability, accessibility, optimization, and
performance across all online properties.
Responsibilities
- Drive website strategies and roadmaps, develop key web
initiatives that align with overall business strategies, and
support the online customer journey.
- Create a sustainable, organic traffic channel as the foundation
of our digital strategy.
- Lead website conversion rate optimization (CRO) initiatives,
analyzing and improving user experience based on user intent and
conversion metrics.
- Facilitate a culture of constant testing and learning. Organize
and leverage user testing, A/B testing and surveys for CRO.
- Ensure all web properties adhere to the latest best practices
for usability, interactivity, accessibility, and search engine
optimization (SEO).
- Consistently monitor SEO landscape and implement best practices
and new tools to ensure SEO strategies and practices are always up
to date.
- Perform technical audits, analyze performance data, define key
deliverables and processes, develop recommendations, monitor
progress, measure and share results, and implement optimizations to
improve performance across all online properties.
- Oversee website's core metrics and drive strategies to improve
load times, site architecture, functionality, and overall website
health.
- Build a comprehensive reporting package to be regularly
delivered to the executive team with insights and intel to further
enhance search rankings, conversion rates, and overall web health
and usability.
- Analyze data to propose site enhancements.
- Collaborate with eCommerce, Marketing, and Product teams to
identify opportunities, ideate, and vet new strategies, and execute
projects.
- Leverage the evolving web technology landscape and trends to
build best-in-class online experiences.
- Lead, manage, and develop a team. Grow team and capabilities to
reach aggressive goals.
- Own day-to-day planning, prioritization, and execution of web
strategies and tools.
- Optimize team structure, priorities, and processes to maximize
the team's contribution and impact to the organization.
- Identify, hire, and manage external partners/vendors.
- Manage the SEO and web budget, including annual AOP planning,
forecasting, spend tracking, and measuring impact for all dollars
spent.
- Assume leadership responsibilities with the SEO and Web team:
Seek ways to make sure employees are working in the best and most
efficient way, motivate team members to expand their skillset and
knowledge, pave a growth path for each individual team member,
provide constructive feedback on an ongoing basis, and provide
issue resolution as needed.
- Other duties as assigned.
Qualifications
- Bachelor's Degree in computer science, information technology,
or a related field
- 8+ years of experience in UI/UX, SEO, digital development, web
design, or web development
- Demonstrated experience with coaching and leading a team of
direct reports, while working with both internal and agency
partners
- Ability to thrive in a strong team environment, while managing
thorough independent judgment and discretion
- Experience using Form Field Analytics to track user
interactions
- Proven ability to improve the customer experience through a
technically inclined, detail-oriented mindset
- In depth knowledge of web accessibility and accessibility
tools
- Familiarity with website CMS (WordPress, Contentful), project
management tools (Jira & Confluence), analytics (Google Analytics
and Data Studio)
- Knowledge of common SEO tools such as SEMRush, Screaming Frog,
Google Search Console, Google PageSpeed Insights, Google
Mobile-Friendly Test, Google Trends, SplitSignal, etc.
- Strong knowledge of SEO best practices and competitive analysis
as it relates to keyword research & SERP Reporting, link building,
domain authority, etc.
- Knowledge of and practiced adherence to YMYL Google
Guidelines
- Excellent written and verbal communication skills
- Physical demands for this position frequently include: the
ability to remain in a stationary position, move about freely
inside and occasionally outside of the office, and the operation of
mechanical controls, such as a keyboardOur Benefits Include :
- A comprehensive new hire training program designed to help set
you up for success
- Access to a robust learning management system, full of
e-learning modules and training programs to help boost your
professional and personal development
- Professional Development and Mentor Programs plus Ongoing
Training Resources
- Multiple coverage levels for Medical, Dental, & Vision
- Group Health & Wellness Program, plus special savings on retail
items, travel, entertainment, and more through TMX Perks
- Traditional 401(k) and Roth 401(k) with Company match
- Flexible Spending Accounts
- Basic and AD&D Life Insurance
- Voluntary benefits, including short-term and long-term
disability insurance, accident, critical illness, and hospital
confinement insurance
- Paid Time Off (Accrue approximately 12 days per year, plus 2
additional days for each year of service after the first year of
employment up to a maximum of 18 days)
- Performance-based career advancement
- Diverse Culture and Inclusive EnvironmentLearn More About
Us
The Associate Director of SEO and Web Marketing is part of the
Marketing team, made up of ingeniously creative professionals who
are passionate about drawing audiences closer to the heart of our
mission. Responsible for driving the marketing efforts of our
brands, this team is dedicated to seeing each new initiative come
to fruition from inception to implementation. To learn more about
this team, visit .
What We Offer
Our Commitment to Diversity, Inclusion and Belonging
Diversity at the TMX Finance Family of Companies is one of the
driving forces behind our Company's success and we are committed to
hiring, developing, and retaining talent of various backgrounds who
demonstrate our shared values. We have worked to create a welcoming
and inclusive environment where Team Members can collaborate freely
to help spark innovation, drive creativity, advance their skillset,
and move their career forward. Our commitment to diversity isn't
just about the work we accomplish; it's about fostering a sense of
belonging where talented Team Members can bring their whole selves
to work to help maximize their full potential.
Our Workplace Awards and Recognition
We are honored to be recognized as a Military Friendly Employer for
2021, 2022, and 2023, a Best Company to Work for by InHerSight, and
have received designation as a Top Employer for Hispanic and
Latinos by HLPA 2022 and 2023.
About Us
TMX Finance Family of Companies is one of the largest consumer
specialty finance organizations in the United States. Since 1998,
we have provided access to credit for customers who are underserved
by traditional lenders through our TitleMax , TitleBucks , and
InstaLoan brands. Many of our customers have nowhere else to turn
when they suffer short-term financial setbacks like medical
emergencies or home repairs, so it is our mission to remain a
reliable source of credit and offer customers hope and
opportunity.
Check out what's happening in our Company at .
The information contained herein is not intended to be an
all-inclusive list of the duties and responsibilities of the job,
nor is it intended to be an all-inclusive list of the skills and
abilities required to do the job. The Company may, at its
discretion, revise the job description at any time, and additional
functions and requirements may be assigned by supervisors as deemed
appropriate. Requirements, skills, and abilities included have been
determined to illustrate the minimal standards required to
successfully perform the position.
Based on current benefit offering, which is subject to change with
or without notice. Certain benefits are subject to the terms and
conditions of the governing plan documents which should be
consulted for additional details and eligibility requirements.
Important: The TMX Finance Family of Companies will never ask you
for banking or other payment information at any point during the
interview or hiring process, nor will we conduct an interview via
text message. Any official email correspondence will come from the
For questions or verification, call 1- 855-TMX-JOBS.
All TMX Finance Family of Companies Are Equal Opportunity
Employers.
PI
Keywords: TMX Finance, Carrollton , Associate Director of SEO & Web Marketing, IT / Software / Systems , Carrollton, Texas
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