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Director - Paid Media Strategy

Company: Cinemark
Location: Carrollton
Posted on: July 16, 2021

Job Description:

Headquartered in Plano, TX, Cinemark Holdings, Inc. is a leader in the motion picture exhibition industry with 500+ theatres in the U.S. and Latin America.

Join Our Team!

Do you enjoy working together as a team to accomplish major goals? Join Cinemark to utilize and expand your skills! We are dedicated to making the movie experience memorable, "One Guest at a time." Our world class talent creates a warm and friendly culture through shared values.

This position will be responsible for day-to-day execution and as well as helping to drive the strategic vision for Cinemark's Paid Media, while ensuring operational excellence across multiple business units and supporting company initiatives. This includes Programmatic remarketing and prospecting, paid social, paid search, direct mail, and large scale brand initiatives.

A Day in the Life of a Directory of Paid Media:

  • Develop frameworks for strategy development, KPI alignment to business goals and valuation of all undertaken efforts for iterative test and learn pipelines
  • Manage overall planning, buying, optimizing, and reporting of paid digital media efforts including display, paid search, and experimenting with other forms of digital media throughout the consumer journey
  • Plan and communicate seasonal digital media budgets & strategic plans to both vendors/agencies and internal stakeholders.
  • Research and offer up recommendations on new emerging digital media opportunities.
  • Develop and implement mechanisms for response analysis to determine ROI on selected campaigns and programs
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising paid search, and display marketing
  • Extensive collaboration required with key stakeholders across cross functional teams to drive media strategies and future roadmap
  • Manage media agency
  • Manage pacing and delivery against plans and budgets.
  • Collaborate with the data analytics team to review and analyze results to inform reports for senior leaders that showcase the value/impact of performance-based programs
  • Provide strategic guidance and support to the digital/social media team
  • Responsible for financial relationships with media vendors including negotiating contract rates, vendor adherence to contracts, adherence to budget and deadlines for cost estimates, revisions and final invoice reconciliations by vendor, month, season and campaign

What You Will Need To Have:
  • Bachelor's degree in advertising, marketing or related field, or related experience
  • 5+ years' experience in a related position or digital marketing role
  • Knowledge of digital landscape and how paid media fits in the ecosystem
  • Project manage large scale initiatives
  • Excellent analytical, quantitative, organizational and prioritization skills
  • Excellent vendor/agency management skills including contract negotiation
  • Ability to synthesize large amounts of data into actionable information
  • Must be innovative, proactive and a strong team player
  • Strong knowledge of executing paid search and display campaigns
  • Strong knowledge of media tech landscape including LiveRamp, DMP's, site tagging, etc
  • Working knowledge of paid social media elements (Facebook, LinkedIn, Twitter, Snapchat, Instagram, Pinterest, Reddit, etc.)

DISCLAIMER: This job description is not an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

All Cinemark locations are designated smoke-free workplaces. This includes vapor, electronic, conventional, cigars, etc.

Cinemark USA, Inc. is an Equal Opportunity Employer

Keywords: Cinemark, Carrollton , Director - Paid Media Strategy, Other , Carrollton, Texas

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