Sr Social Engagement Specialist

The person in this role has extensive experience and passion for social media, digital content creation, pop-culture, noteworthy social trends, and creative storytelling.  She/he is responsible for social strategy, implementation, channel performance and distilling data into actionable insight.  Provides strategic direction and implementation of content creation and publishing on Greyhound’s social media platforms including Facebook, Instagram, Twitter, and LinkedIn to improve the company’s online presence, grow audience, encourage customer engagement, positively impact Brand health and support business KPIs (web traffic and sales).  Fluent in social media with hands-on skills and knowledge of both organic and paid social including the ability to determine what type of ad works best for the budget and objective.

• Bachelor’s degree in marketing, communications or related field
• 10+ years in marketing with a concentration in social media and content management. Mastery in and passion for social media channels and storytelling is a must  
• Proven experience in leading the creation and implementation of digital/social media campaigns designed for business-to-consumer marketing
• Experience in a performance data environment that drive measurable results
• Deep understanding of social analytics and adept in translating data into actionable insights. KPIs include social metrics, sentiment, and web metrics
• Knowledge of the evolving digital landscape and social media platforms (Facebook, Instagram, Twitter, Pinterest, YouTube, Blogs, Podcasts, and new channels) with a proven track record of developing and executing multi-platform paid, owned and earned social media programs at scale
• Knowledge of social content design, production, and content management tools
• Experience in developing scope of work and negotiation costs for Content Creators
• Excellent critical thinking, interpersonal, communication, time-management, project management, problem solving, organized and resourceful
• Experience working with agencies
• Adept in social data, metrics, and analytics
• Able to distill data and metrics into actionable insight to inform further strategies, recommendations for continuous optimizations and testing opportunities
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