Senior Director of Marketing, Life
Company: Shared Services Marketing
Location: Addison
Posted on: November 3, 2025
|
|
|
Job Description:
Job summary: Integrity is transforming the future of Life
insurance, and marketing is at the heart of that mission. As the
Senior Director of Marketing, Life, you will serve as the strategic
link between Marketing and the Integrity Life leadership team,
directly supporting the President of Integrity Life. In this
high-impact role, you will guide the creation and execution of
marketing strategies that drive growth, deepen advisor engagement,
and elevate Integrity’s presence in the Life category. You’ll lead
the development of go-to-market strategies, creative campaigns, and
sales enablement initiatives while overseeing a talented team to
ensure flawless execution. Beyond execution, you’ll provide
executive-level insights, manage budgets, and build partnerships
with carrier marketing teams to drive alignment, differentiation,
and results. Let’s talk job responsibilities: Strategic Leadership
Partner directly with the President of Life and senior stakeholders
to define and align marketing priorities with business strategy.
Lead the creation and execution of strategic documentation,
including Go-To-Market plans, creative briefs, and strategy briefs.
Act as a thought partner to executives, presenting recommendations
and influencing decision-making. Team & Budget Leadership Lead,
mentor, and develop team members to deliver best-in-class marketing
programs that align with Integrity’s vision. Oversee marketing
budgets for the Life business, ensuring resources are allocated
effectively and deliver measurable ROI Carrier & Partner Engagement
Build and maintain relationships with carrier partners and their
marketing teams to support product launches, incentives, and
advisor engagement initiatives. Collaborate with carriers and
internal teams to develop sales support materials, training
resources, and promotional content. Execution & Collaboration
Manage multiple projects simultaneously, ensuring timely delivery
and high standards of quality. Collaborate across Creative,
Channels, and Marketing Technology teams to ensure campaigns are
consistent, effective, and brand-aligned. Lead weekly marketing
meetings with stakeholders to align on objectives and adjust
priorities as needed. Sales Enablement & Advisor Engagement Design
and execute marketing programs, contests, and incentives that drive
advisor engagement and product adoption. Oversee content creation,
including social media, sales materials, presentations, and
promotional campaigns. Support events and campaigns that strengthen
distribution partnerships and elevate Integrity’s Life business.
Measurement & Market Insights Track and measure the effectiveness
of marketing strategies, providing insights to optimize
performance. Monitor competitor activity and market trends to
inform strategies and ensure Integrity remains differentiated in
the Life category. Your experience and skills: 10 years of
progressive marketing leadership experience in agency or corporate
environments. Proven ability to lead teams, manage budgets, and
deliver results in fast-paced, sales-driven organizations. Strong
familiarity with Life insurance products (Final Expense, Mortgage
Protection, Term Life, Universal Life, Fixed Index Annuities).
Exceptional communication and presentation skills, with confidence
engaging senior executives, carrier partners, and diverse
audiences. Strategic thinker with strong analytical skills and the
ability to turn insights into action. Proficiency in Microsoft
Office Suite; experience with project management platforms (Asana a
plus). Experience developing content across channels (social,
print, digital, events) and supporting large-scale initiatives.
Willingness to travel for carrier meetings, partner events, and
business priorities. Flexible, resilient, and comfortable
navigating evolving business needs while maintaining alignment with
long-term strategy. About Integrity Integrity is one of the
nation’s leading independent distributors of life, health and
wealth insurance products. With a strong insurtech focus, we
embrace a broad and innovative approach to serving agents and
clients alike. Integrity is driven by a singular purpose: to help
people protect their life, health and wealth so they can prepare
for the good days ahead. Integrity offers you the opportunity to
start a career in a family-like environment that is rewarding and
cutting edge. Why? Because we put our people first! At Integrity,
you can start a new career path at company you’ll love, and we’ll
love you back. We’re proud of the work we do and the culture we’ve
built, where we celebrate your hard work and support you daily.
Joining us means being part of a hyper-growth company with tons of
professional opportunities for you to accelerate your career.
Integrity offers our people a competitive compensation package,
including benefits that make work more fun and give you and your
family peace of mind. Headquartered in Dallas, Texas, Integrity is
committed to meeting Americans wherever they are — in person, over
the phone or online. Integrity’s employees support hundreds of
thousands of independent agents who serve the needs of millions of
clients nationwide. For more information, visit Integrity.com .
Integrity, LLC is an Equal Opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, gender identity, national origin,
disability, veteran status, or any other characteristic protected
by federal, state, or local law. In addition, Integrity, LLC will
provide reasonable accommodations for qualified individuals with
disabilities. PandoLogic. Category:Marketing & Biz Dev,
Keywords:Marketing Director, Location:Dallas, TX-75254
Keywords: Shared Services Marketing, Carrollton , Senior Director of Marketing, Life, PR / Public Relations , Addison, Texas
