Growth Marketing Specialist

Company: Robert Half
Location: Dallas
Posted on: January 26, 2026

Job Description:

Job Description Job Description Digital Marketing Specialist Location: Dallas, TX (On-site, 5 days/week) Salary Range: $80,000–$85,000 Employment Type: Full-time About the Role We are seeking a Growth Marketing Specialist to lead advertising strategy and execution across multiple business units for our client. This role is ideal for a data-driven marketer who thrives in a fast-paced, collaborative environment and is passionate about driving measurable growth. Key Responsibilities Lead Generation: Develop and execute marketing strategies to generate qualified leads for three distinct business units: commercial, residential, and specialty services. Advertising Management: Own and manage advertising budgets ($150K–$250K annually) across digital and traditional channels. Digital Marketing: Plan and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads. Monitor performance and adjust strategies for maximum ROI. Traditional Marketing: Coordinate direct mail campaigns and print advertising. Analytics & Reporting: Track, analyze, and report on campaign performance using Google tools and other analytics platforms. Collaboration: Partner with sales teams to ensure lead quality and CRM optimization. Work closely with internal marketing team on content, creative, and brand awareness initiatives. Liaise with external SEO vendor for organic growth strategies. CRM Management: Utilize and improve existing CRM systems (industry-specific software and Pipedrive). Qualifications Expertise in Google Ads (critical for success in this role). Experience managing advertising budgets. Strong analytical and reporting skills using Google tools.

Keywords: Robert Half, Carrollton , Growth Marketing Specialist, PR / Public Relations , Dallas, Texas