Digital Marketing Specialist

Company: Tandy Leather Factory
Location: Fort Worth
Posted on: February 15, 2026

Job Description:

Job Description Job Description We are seeking a Digital Marketing Specialist to help drive customer retention, loyalty engagement, and onsite performance through data-informed merchandising and experience optimization. This role sits within the Marketing team and is responsible for planning and executing site and marketing channel campaigns, identifying opportunities to improve the digital shopping experience, and executing merchandising updates in partnership with E-commerce team. On a day-to-day basis, this role balances hands-on execution, supporting campaigns, loyalty initiatives, and personalization efforts that improve conversion, repeat purchase, and lifetime value. The ideal candidate is analytically curious and action-oriented, enjoys working cross-functionally, and is motivated by turning insights into tangible improvements across the customer journey. JOB TITLE DIGITAL MARKETING SPECIALIST REPORTS TO DIGITAL STRATEGY MANAGER LOCATION Hybrid Benbrook, TX (Fort Worth area) RESPONSIBILITIES Channel & Loyalty Marketing Support the execution of customer retention initiatives across loyalty, email, SMS, and onsite experiences. Own the day-to-day deployment of email and SMS campaigns with our ESP (Klaviyo) Handle list segmentation, A/B Testing setup and scheduling. Perform rigorous QA to ensure all links, tags and images are accurate before go-live. Manage day-to-day loyalty program execution, including rewards setup, promotional offers, and member-only experiences. Partner with Digital Strategy Manager to monitor loyalty program performance and engagement metrics, identify trends and optimization opportunities. Onsite Merchandising & Experience Optimization Execute marketing-driven onsite merchandising updates to support campaigns, promotions, and customer segments. Optimize featured collections, homepage modules, and promotional placements in alignment with marketing priorities. Ensure onsite experiences reflect campaign goals, customer insights, and performance data. Performance & Analytics Track and report on key performance metrics including conversion rate, repeat purchase rate, AOV, and loyalty participation. Use analytics tools (Shopify Analytics, GA4, Excel) to identify funnel opportunities and performance trends. Support testing and optimization efforts by executing changes and documenting results. Cross-Functional Collaboration Partner closely with the Senior Marketing Manager and Digital Strategy Manager to execute retention and performance marketing initiatives. Collaborate with Digital Strategy Manager to ensure messaging is aligned with paid and owned channels. Collaborate with Creative and E-commerce partners to ensure site updates are aligned with brand standards and inventory priorities. Maintain clear documentation of tests, updates, and performance insights. ESSENTIAL QUALIFICATIONS 1–3 years of experience in digital marketing, retention marketing, e-commerce, or a related role. Experience supporting email, loyalty, or onsite marketing initiatives. Familiarity with email, SMS, or loyalty platforms (Klaviyo, Yotpo, Smile.io, etc.) Familiarity with analytics tools and implementing onsite tracking (GA4, Shopify Analytics, Excel). Comfortable working with data and performance metrics. Execution-Focused Strong organizational skills and ability to manage multiple initiatives at once. Comfortable working in a fast-paced, test-and-learn environment. EQUAL EMPLOYMENT OPPORTUNITY Our Company is committed to equal employment opportunity in all aspects of employment. We will not discriminate against employees or applicants for employment on any legally recognized basis including, but not limited to: veteran status, race, color, religion, sex, marital status, sexual orientation, national origin, physical and/or mental disability, age, creed, arrest records, genetic predisposition or carrier status, and/or participation in lawful activities outside the workplace. ABOUT TANDY Tandy Leather Factory, Inc., (http://www.tandyleather.com), headquartered in Fort Worth, Texas, is a specialty retailer of a broad product line including leather, leatherworking tools, buckles and adornments, leather dyes and finishes, saddle and tack hardware, and do-it-yourself kits. Tandy Leather distributes its products through its 115 North American stores located in 42 US states and 7 Canadian provinces. Its common stock trades on the Nasdaq with the symbol "TLF".

Keywords: Tandy Leather Factory, Carrollton , Digital Marketing Specialist, PR / Public Relations , Fort Worth, Texas