Digital Marketing Analyst (Hybrid)
Company: DC International
Location: Carrollton
Posted on: June 20, 2022
Job Description:
This is a hybrid position working in the office in Carrollton,
TX 2 days a week.Job Purpose:Are you hungry to make a positive
impact on the overall growth of the company? Do you love telling
stories through data? We are looking for a creative, results driven
self-starter with a passion for marketing who has experience in
managing successful advertising campaigns. If you have an interest
in telling our story we would love to talk to you!As the Digital
Marketing Analyst, you will play a critical role in helping to
manage performance advertising campaigns for two rapidly growing
ecommerce brands: Coverstore and Leatherology. As a member of DCI's
Customer Acquisition team, you will work side by side with a team
of advertising and email marketing specialists to manage,
implement, optimize, test and expand our customer acquisition
efforts for both brands. Your expertise and deep analytical skills
will help create a digital marketing center of excellence and
leverage best practices across the company. The team culture at DC
International is inclusive, supportive, and collaborative. We have
folks from many different backgrounds and experiences, and we
appreciate all perspectives. We have great teamwork and love to
recognize individual and department wins, celebrate successes and
build healthy relationships with our teammates.Duties and
responsibilities:
- Paid search advertising management
- Assist and optimize digital marketing campaigns across multiple
ad platforms such as Google Ads, Microsoft Ads, Amazon and
Criteo
- Conduct competitive research and keyword research analysis
- Continually revise and optimize ad formats, bidding strategies,
campaign structure, etc.
- Maintain and optimize data feed such as Google Shopping and
other marketplace feeds
- Paid social and display advertising management
- Set up social ads based on marketing plan across multiple
platforms, including but not limited to Facebook, Instagram,
YouTube and Criteo
- Work with marketing and graphic design teams to implement and
maintain display and video ads; Provide data-driven recommendations
on how to improve creative/visual design elements
- Monitor performance and consistently optimize ads performance,
including bidding strategy, targeted audiences, ad copy and banner
design
- Search engine optimization
- Use Google Search Console, SEMrush and similar SEO tools to
track performance, conduct keyword research and provide
optimization suggestions
- Work with marketing teams to analyze page content and
performance to pinpoint issues and opportunities to increase site
visibility
- Marketing analytics and reporting
- Generate weekly and monthly paid ads and organic search reports
to identify trends and opportunities for expanding or optimizing
campaigns
- Use Google Analytics to closely monitor site performance
Skills:
- Minimum 2 years in eCommerce marketing capacity
- Strong analytical skills; Able to analyze reports and drive
decisions through data; Enjoy developing measurable strategies to
drive revenue results
- Extensive experience managing advertising campaigns, including
but not limited to search engine marketing, e-mail marketing,
retargeting, social advertising and programmatic display
advertising
- Hands-on experience with Google Ads and Google Analytics
- Knowledge of web analytics, SEO, conversion optimization,
marketing analytics/attribution, and e-commerce best practices
- Exceptional project management and organizational skills and an
outstanding eye for detail
- Possess excellent communication and listening skills; ability
work well in teams and inspire others
- Demonstrate a positive, entrepreneurial attitude, high energy,
and an eagerness to learn
- Live and breathe e-commerce; understand best practices and how
to create a great online shopping experienceWorking Conditions:The
employee may work a hybrid schedule, reporting to the office at
least 2 days per week, and generally adhere to a Monday - Friday,
9:00am to 6:00pm work week.About DC International:DC International
is a vertically integrated ecommerce company and home to two
fast-growing direct-to-consumer brands: Coverstore and
Leatherology. What does it mean to be a vertically integrated
company? It means working alongside a diverse team of creators,
marketers, analysts, developers, designers, and innovators. It
means overseeing the complete, end-to-end product lifecycle. With
our headquarters in Carrollton, Texas, and a wholly owned
manufacturing facility in Asia, DC International is uniquely
positioned to create a great customer experience from start to
finish.Since 2005, our mission has been simple: to bring customers
products that matter. We do this by marrying timeless design,
innovative technology, and an unwavering commitment to quality.
Over the last 15+ years, we have grown from a small family business
into one of the industry's leaders in product excellence and
superior service. Despite our success, we never forget our humble
beginnings and the customer-first values upon which we were
founded.
Keywords: DC International, Carrollton , Digital Marketing Analyst (Hybrid), Professions , Carrollton, Texas
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