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Digital Marketing Analyst (Hybrid)

Company: DC International
Location: Carrollton
Posted on: June 20, 2022

Job Description:

This is a hybrid position working in the office in Carrollton, TX 2 days a week.Job Purpose:Are you hungry to make a positive impact on the overall growth of the company? Do you love telling stories through data? We are looking for a creative, results driven self-starter with a passion for marketing who has experience in managing successful advertising campaigns. If you have an interest in telling our story we would love to talk to you!As the Digital Marketing Analyst, you will play a critical role in helping to manage performance advertising campaigns for two rapidly growing ecommerce brands: Coverstore and Leatherology. As a member of DCI's Customer Acquisition team, you will work side by side with a team of advertising and email marketing specialists to manage, implement, optimize, test and expand our customer acquisition efforts for both brands. Your expertise and deep analytical skills will help create a digital marketing center of excellence and leverage best practices across the company. The team culture at DC International is inclusive, supportive, and collaborative. We have folks from many different backgrounds and experiences, and we appreciate all perspectives. We have great teamwork and love to recognize individual and department wins, celebrate successes and build healthy relationships with our teammates.Duties and responsibilities:

  • Paid search advertising management
  • Assist and optimize digital marketing campaigns across multiple ad platforms such as Google Ads, Microsoft Ads, Amazon and Criteo
  • Conduct competitive research and keyword research analysis
  • Continually revise and optimize ad formats, bidding strategies, campaign structure, etc.
  • Maintain and optimize data feed such as Google Shopping and other marketplace feeds
  • Paid social and display advertising management
  • Set up social ads based on marketing plan across multiple platforms, including but not limited to Facebook, Instagram, YouTube and Criteo
  • Work with marketing and graphic design teams to implement and maintain display and video ads; Provide data-driven recommendations on how to improve creative/visual design elements
  • Monitor performance and consistently optimize ads performance, including bidding strategy, targeted audiences, ad copy and banner design
  • Search engine optimization
  • Use Google Search Console, SEMrush and similar SEO tools to track performance, conduct keyword research and provide optimization suggestions
  • Work with marketing teams to analyze page content and performance to pinpoint issues and opportunities to increase site visibility
  • Marketing analytics and reporting
  • Generate weekly and monthly paid ads and organic search reports to identify trends and opportunities for expanding or optimizing campaigns
  • Use Google Analytics to closely monitor site performance Skills:
    • Minimum 2 years in eCommerce marketing capacity
    • Strong analytical skills; Able to analyze reports and drive decisions through data; Enjoy developing measurable strategies to drive revenue results
    • Extensive experience managing advertising campaigns, including but not limited to search engine marketing, e-mail marketing, retargeting, social advertising and programmatic display advertising
    • Hands-on experience with Google Ads and Google Analytics
    • Knowledge of web analytics, SEO, conversion optimization, marketing analytics/attribution, and e-commerce best practices
    • Exceptional project management and organizational skills and an outstanding eye for detail
    • Possess excellent communication and listening skills; ability work well in teams and inspire others
    • Demonstrate a positive, entrepreneurial attitude, high energy, and an eagerness to learn
    • Live and breathe e-commerce; understand best practices and how to create a great online shopping experienceWorking Conditions:The employee may work a hybrid schedule, reporting to the office at least 2 days per week, and generally adhere to a Monday - Friday, 9:00am to 6:00pm work week.About DC International:DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality. Over the last 15+ years, we have grown from a small family business into one of the industry's leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.

Keywords: DC International, Carrollton , Digital Marketing Analyst (Hybrid), Professions , Carrollton, Texas

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